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Google Ads

Meta Ads

Audit Report

High Priority

62% of ad spend is reaching users outside your target demo. Broad targeting on 4 campaigns is inflating CPA by $18.40.

Add purchase-intent audience signals to PMax

Exclude ages 18-21 from high-CPA campaigns

Sherpa Chat

Why did conversions drop?

CPC spiked 40% on Meta. Pause "Summer Sale" campaign.

Competitor Intel

Your brand is undervalued in 3 keyword categories vs. top competitors

Opportunity: +$4.2k/mo revenue

AI Creative

Ad Copy

Google Ads

Premium Skincare — 30% Off Today

Meta Ads

Your skin deserves better. Try risk-free.

$50M+

Ad Spend Audited

500+

Accounts Optimized

4.5x

Avg. ROAS Improvement

Your Complete Ad Optimization Toolkit

Everything you need to find waste, build strategy, and scale what works.

Audit Reports

Connect your ad accounts and generate comprehensive performance reports with actionable insights.

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AI Chat

Ask questions about your Google Ads and Meta Ads data. Get instant, data-backed answers.

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Competitor Analysis

Discover your top competitors, analyze their positioning, and find gaps to exploit.

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Persona Builder

Generate detailed buyer personas with targeting parameters ready for your campaigns.

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Ad Copywriter

Platform-specific ad copy optimized for Google Search intent and Meta social feeds.

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Creative Studio

Generate ad visuals with AI backgrounds and text overlays. Multiple templates included.

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See Inside an Audit Report

Your audit report includes six comprehensive sections—each designed to surface problems, explain root causes, and give you a clear path forward.

Deep Dive Insights

AI-powered analysis with actionable recommendations

Performance Max Incrementality Issue

High Confidence

What

PMax campaign shows 6.2x ROAS, but 71% of conversions are from branded search terms. True incremental ROAS is closer to 2.1x.

Why

No brand exclusions configured. PMax is bidding on your brand terms and taking credit for conversions that would happen organically or through cheaper Brand Search campaigns.

Recommended Actions

Add brand terms as negative keywords in PMax

~10 min

Run incrementality test: pause PMax for 2 weeks, measure lift

2 weeks

Trusted by Growing Businesses

See how businesses use AdSherpa to optimize performance—whether they manage ads in-house or work with an agency.

★★★★★

“AdSherpa showed us exactly which campaigns to double down on. After reallocating budget based on the audit, our ROAS jumped 35% in two weeks.”

Priya Patel

Co-founder & COO, Glowhaus Beauty

★★★★★

“We finally understand what's actually driving results. The audit revealed optimization opportunities we'd never have spotted in the platform dashboards alone.”

Marcus Lee

Head of Growth, Kindred Kitchen

★★★★★

“The audit gave us a clear roadmap for improving performance. Now our agency and I review the reports together monthly—we're finally aligned on what success looks like.”

Hannah Ortiz

Marketing Manager, Northwind Analytics

★★★★★

“AdSherpa showed us exactly which campaigns to double down on. After reallocating budget based on the audit, our ROAS jumped 35% in two weeks.”

Priya Patel

Co-founder & COO, Glowhaus Beauty

★★★★★

“We finally understand what's actually driving results. The audit revealed optimization opportunities we'd never have spotted in the platform dashboards alone.”

Marcus Lee

Head of Growth, Kindred Kitchen

★★★★★

“The audit gave us a clear roadmap for improving performance. Now our agency and I review the reports together monthly—we're finally aligned on what success looks like.”

Hannah Ortiz

Marketing Manager, Northwind Analytics