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Basecamp Supply Co. — sample data. Your daily briefing and account audit, at a glance.
Daily briefing
This morning's briefing · last 7 days vs the 7 before.
Meta efficiency slips as retargeting fatigues; Google carries the week
- Today's breakdown
- Blended spend rose modestly while results split by platform. Meta spent $8,050 (+4.5% WoW) but conversions slipped and CPA climbed to $47.92 (+13.3%), pulling ROAS from 3.50 to 3.10. Google stayed healthy: CPA eased -3.9% to $37.92 and ROAS improved to 4.20, with PMax absorbing extra budget efficiently.
- Top concern
- Retargeting — Cart 14d is the one to fix first: spend rose +10.2% WoW while ROAS fell -32.3% to 2.99 on fatigued creative. Pause the stalest dynamic ads and refresh the offer before adding budget anywhere else on Meta.
MetaDaily spendDaily CPA
Spend · 7d
$8,050
4.5% WoWCPA · 7d
$47.92
13.3% WoWROAS · 7d
3.10x
11.4% WoWPriority alerts
GoogleDaily spendDaily CPA
Spend · 7d
$3,640
3.7% WoWCPA · 7d
$37.92
3.9% WoWROAS · 7d
4.20x
5.0% WoWPriority alerts
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