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Persona Builder

4 personas · 2 products for Basecamp Supply Co.

Products (2)
Primary

Weekend Mountaineer Marcus

The all-in weekend alpinist who trains Monday to Friday for two or three big mountain trips a year

32-45· 70% male, 30% female

You didn't train all winter to get turned around by weather.

Self-reliancePreparednessAlpine mountaineeringBackcountry navigation
From Alpine Shell Jacket
2 angles

Trail-Runner Tess

The gram-counting trail runner who treats every piece of gear as a performance component

26-38· 60% female, 40% male

If it doesn't earn its weight, it doesn't make the pack.

PerformanceMinimalismUltra and trail runningSegment leaderboards
From Alpine Shell Jacket
1 angle

Family Camper Carl

The dad who plans the family camping calendar and buys gear built to outlast the kids

35-50· 75% male, 25% female

Gear that survives three kids and a decade of trips is the cheapest gear you'll ever buy.

ReliabilityFamily timeCar campingFamily day hikes
From Ridgeline Hiking Boots
1 angle

Gear-Upgrader Gwen

The committed hiker outgrowing entry-level gear, who reads every review twice before replacing it

28-42· 65% female, 35% male

You've outgrown your starter boots. Your next pair should outlast the trail list.

Research before buyingQuality over quantityWeekend hikingGear review blogs and channels
From Ridgeline Hiking Boots
2 angles