Campaign Alerts

Basecamp Supply Co. · Overnight anomalies for Sep 10, 2026

Audit summary

Sep 10, 2026Overnight anomaly detection

1 critical anomaly need attention

What we found

Detectors flagged 4 anomalies (1 critical, 3 to watch) across Meta and Google, spanning spend pacing, device, placement and time-of-day.

Top concern

Spend spike at 7pm · Meta · Prospecting — Trail Jackets

Meta Ads

(2)

CriticalSpend pacing· Prospecting — Trail Jackets

Spend spike at 7pm

Hour 7pm took 16% of today's spend vs ~6% typically (+3.4σ). Together with 8pm the campaign pushed 28% of its daily budget into a two-hour evening window, starving the rest of the day.

Check the campaign budget cap and bid strategy — a burst this size usually means pacing caught up from mid-day underdelivery all at once. Consider smoothing delivery or reviewing recent budget changes.

WatchPlacement· Account

Placement mix shift — Audience Network · Rewarded Video rose to 13%

Google Ads

(2)

WatchDevice· PMax — Core Catalog

Device mix shift — MOBILE rose to 64%

WatchTime of day· Brand Search

Weak CPA during 12am–5am

Account overview

Yesterday’s distribution vs. typical (dashed). Solid = the selected day.

Meta Ads

Spend pacing (by hour)

Placement mix

Device mix

Google Ads

Spend pacing (by hour)

Network mix

Device mix