Competitor Watch · Ad tracking
See every ad
your rivals run
Follow competitor pages and watch every ad they launch, pause, and keep running in the Meta Ad Library.
Every ad, out in the open
Follow a competitor page and see the ads it runs in the Meta Ad Library: what launched, what paused, what keeps running.
Catch the moment they move
When a competitor launches or pauses ads, AdSherpa flags it and AI explains what changed.
Watch without being seen
Everything comes from the public ad library. Nothing touches their accounts, and they get no signal you follow them.
Competitor Watch
Their moves, in plain sight
Follow a page once. Every launch and pause shows up here, with AI notes on what changed.
AI change analysis
Peak Outdoor Co launched 3 video ads overnight, all leading with free shipping.
How it works
From connection to insight
From first follow to first alert in three steps.
01
Follow your competitors
Pick the pages you want to watch. Follows are organized per brand, so each client keeps its own rival list.
02
We sync the Ad Library
AdSherpa checks the Meta Ad Library regularly and keeps a running record of every ad each page runs.
03
See launches, pauses, and what changed
New ads and pauses surface in your feed, with AI notes on what shifted in their creative and messaging.
Before you start
Frequently asked questions
Free audit · No credit card
Stop guessing what they're doing.
Follow your first competitor in minutes and see every move they make in the Meta Ad Library.
Get started freeNo credit card required · Revoke access anytime